FIRST FORM DENIM

The foundation of ALORA denim.

The First Form Denim represents the beginning of the brand's journey into denim craftsmanship. Handcrafted from reclaimed denim, each pair is individually reconstructed to preserve the character of the original garment while introducing ALORA's signature details. Designed with a relaxed baggy fit, embroidered branding and subtle distressing, it's a timeless silhouette built to become a wardrobe staple.

Every pair is unique. Every pair tells a different story.

• One-of-one piece

• Upcycled denim construction

• Relaxed baggy fit

• Embroidered ALORA "A" back pocket detail

• Signature leather back patch

• Reinforced contrast stitching

• Vintage-inspired wash

• Handcrafted in South Africa

• Men's fit

Composition

• 
  100% Upcycled Cotton Denim
  

Care

• 
  Cold machine wash
  
• 
  Wash inside out
  
• 
  Do not bleach
  
• 
  Hang dry
  
• 
  Do not tumble dry
  
• 
  Cool iron if needed

Men's sizing

Relaxed baggy fit

Mid-rise waist

Straight leg silhouette

True to size

Orders are processed within 2–5 business days.

Once dispatched, you'll receive a shipping confirmation email with tracking information.

Estimated delivery

• 
  South Africa: 2–5 business days
  

Every ALORA order is packed by hand from our Cape Town studio.

Returns are accepted within 14 days of delivery on eligible items.

Items must be:

• 
  Unworn
  
• 
  Unwashed
  
• 
  In original condition with tags attached
  

Due to the handcrafted nature of ALORA garments, slight variations are part of the design and make every piece unique.